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"As one of London's prime yummy-mummy territories, it's no surprise that Primrose Hill has just acquired a super-chic maternity store. Elias & Grace stocks a good range of designers, and its owners have obviously thought carefully about how women can stay fashionable during and after pregnancy. We love the Earnest Sewn low-rise maternity jeans and cords, £185; the Jenny Dyer shirt dress (above right), £290; and Matthew Williamson's pretty shrug (right), about £600. Elias & Grace, 158 Regents Park Road, London NW1 (020 7449 0574)."